Report : Brand Protection 2020

Écrit par © Filactu le . Rubrique: Publications

Perspectives on the Issues Shaping the Global Risk and Response to Product Counterfeiting

The Center for Anti-Counterfeiting and Product Protection (A-CAPP Center - Michigan State University)  announced its most recent report on Brand Protection. Released at Interpol's International Intellectual Property Crime Conference and in partnership with Underwriters Laboratories, this report discusses critical aspects of the counterfeiting problem that need to be considered over the next five years.

Counterfeit products are one of the most significant global threats to brands and those who hold intellectual property rights to them. They also pose significant risks to public health and safety, the economy, and even national security.

Given consumer and organizational dependence on branded products, virtually everyone is vulnerable to counterfeits and has a stake in preventing, identifying, and responding to their occurrence.

The multifaceted nature of product counterfeiting calls for an equally multidimensional response that is both strategic and comprehensive.

This report attempts to provide some context for developing such a response. It compiles the ideas and perspectives of a diverse array of experts-including representatives of brand owners, industry associations, law-enforcement agencies, private service providers, and academia-who are leaders in the global fight against product counterfeiting.

In particular, it identifies and discusses critical aspects of the counterfeiting problem that need to be considered over the next five years. <

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