€1.4 billion would lost every year across the EU due to fake toys and games

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couv-OHMI-OBS-Etude-jouets-jeux« The economic cost of IPR infringement in toys and games » from OHIM - Observatoty reveals, with a specific modelling from 2007 to 2012 European statistical data, that toys and games manufacturers across the European Union would lose approximately €1.4 billion each year due to the presence of counterfeit products.

OHIM-Toys-Study-small12.3% of sales in the EU toys and games sector would lost due to counterfeiting. Those lost sales translate into 6,150 jobs, as legitimate manufacturers employ fewer people than they would have done in the absence of counterfeiting.

  • Germany is the largest producer of games and toys in the EU, accounting for 40% (€ 2.7 billion) of total EU production in 2012.
  • The presence of counterfeit toys and games costs the German manufacturing sector €327 million every year, corresponding to 10.9% of the value of production. The country ranks first among EU countries for sales and jobs lost.  
  • In the United Kingdom, 11.6% of the sector's direct sales are lost annually (£ 174.2 million). It is the second highest absolute impact in the EU due to counterfeiting in this sector (after Germany).
  • In Spain, 16.6% of the sector's direct sales are lost annually (€167 million).
  • In Italy, 15.6% of the sector's direct sales are lost annually (€201 million).
  • In France, 11.6% of the sector's direct sales are lost annually (€168 million).

The report also shows that, when the direct and indirect effects of counterfeiting in the toys and games manufacturing sector are taken into account, €370 million in government revenue is lost across the EU, in terms of lost VAT, income tax, social security contributions and tax on company profits. The toys and games manufacturing sector in the EU is largely made up of small and medium enterprises (SMEs), employing, on average, around 10 workers per firm.

This report, released by OHIM - Observatory, covers the manufacture of products like dolls, action figures, stuffed animals, board games, toy musical instruments, model trains and puzzles. It does not include video games consoles, software for video games or bicycles.

« The economic cost of IPR infringement in toys and games » is the fourth in a series of studies undertaken by OHIM into the economic impact of counterfeiting in industrial sectors in the EU. Each report in the series centres on a sector known to be vulnerable to counterfeiting.

 

Télécharger le rapport « Le coût économique des atteintes aux droits de propriété intellectuelle dans les jeux et jouets »  en Français. (PDF : 1,9 Mo)

 

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